Palliser Furniture Brand Announces New Structure, New President

Home furnishings manufacturer Palliser has named Steve Ambeau as president of the Palliser brand. In his new role, Ambeau will lead the sales, studio development, product and merchandising, R&D, quality, information technology, and marketing and customer care teams in a newly developed structure.

“Steve joined Palliser in June of 2021 as group CMO of both Palliser and EQ3,” said Palliser CEO Peter Tielmann. “Since that time, he has been an integral part of our executive leadership team, driving the continuing evolution of our brand and ideation that has led to positive change throughout our organization. I am both excited and optimistic about what the future will hold under Steve’s direction.”

Ambeau’s has more than 25 years of experience in the U.S., Canada and Europe outside of Palliser. He has held multiple leadership roles within companies such as BMW Group and has worked extensively with tier one brands, leaning on his deep expertise in areas such as customer insights, performance marketing, digital platforms and strategies, and cultural transformation to build brands and companies for long-term success.

“It’s special to be a part of a brand rooted in family values, with an 80-year heritage. That is a unique story and one that should be celebrated and told to the new generation of buyers,” Ambeau said.

“As a Canadian company we tend to bring an apologetic approach to our persona, at times shying away from talking about ourselves,” he continued. “While I have no desire to change the approachable aspect of our brand, I am anxious to expand our voice where we can. As Palliser is named after the intrepid explorer John Palliser, we must continue to approach our customer with a great deal of curiosity, and to uncover what it is they need. From there, we must react and react fast.”

Founded in 1944, Palliser is headquartered in Winnipeg, Manitoba, Canada.

To view the original release, click here.

Source: Palliser Furniture Ltd. via FurnitureToday