LL Flooring’s Board Reminds Shareholders to Vote the Universal WHITE Proxy Card “FOR” ONLY LL Flooring’s Three Highly Qualified Director Nominees

Douglas T. Moore, Ashish Parmar and Nancy M. Taylor Have the Right Mix of Skills and Experience Relevant to the Company and its Current Operating Environment

Leading Independent Proxy Advisor ISS Recommends Shareholders Vote “FOR” the Majority of LL Flooring’s Nominees

Thomas Sullivan and His Nominees Would Bring No Additive Skills to Your Board

LL Flooring Holdings, Inc. (“LL Flooring” or “Company”) reminds all shareholders to vote the universal WHITE proxy card “FOR” ONLY LL Flooring’s three highly qualified director nominees in advance of the Company’s 2024 Annual Meeting of Stockholders, scheduled to take place on July 10, 2024. Shareholders are encouraged to visit www.VoteLLFlooring.com for more information and voting instructions. As shareholders consider their vote, LL Flooring reminds them of three critical factors to inform their decision:

• LL Flooring’s highly qualified and engaged nominees are the right directors to guide the Company forward. Over the course of their respective tenures as members of your Board, Messrs. Moore and Parmar and Ms. Taylor have been active and engaged, leveraging their deep collective experiences and expertise to provide critical, independent oversight and decision making. Mr. Sullivan’s nominees offer no incremental value to your Board.
• Leading independent proxy advisor Institutional Shareholder Services (“ISS”) recommends shareholders vote “FOR” the majority of LL Flooring’s director nominees. ISS supports the majority of your highly qualified Board nominees and recognizes the value they bring to your Board and company. Moreover, in recommending a vote “FOR” your Chair, Ms. Taylor, ISS has demonstrated confidence in Ms. Taylor’s leadership capabilities. In its report, ISS highlighted the following¹:
  
  “The incumbent nominees have skills and experience relevant to the company’s challenges.”
  
  “…given Sullivan’s history with the company, his presence on the board may prove to be counterproductive.”
  
• Mr. Sullivan and his nominees would not bring additive public company board or public company executive leadership experience to LL Flooring. In fact, if Mr. Sullivan’s nominees were elected, they would remove superior talent, critical skills and three independent directors from your Board.

Vote today “FOR” ONLY LL Flooring’s three highly qualified and engaged director nominees on the universal WHITE proxy card

Your Board unanimously recommends that you vote “FOR” the election of each of the three nominees proposed by your Board, Messrs. Moore and Parmar and Ms. Taylor, on your universal WHITE proxy card.

Your Board strongly urges you to DISCARD and NOT vote using any gold proxy card that may be sent to you by Mr. Sullivan. If you have already voted using a gold proxy card sent to you by Mr. Sullivan, you have every right to change your vote and we strongly encourage you to revoke that proxy by using the WHITE proxy card to vote in favor of ONLY the three nominees recommended by your Board – by Internet or by signing, dating and returning the enclosed WHITE proxy card in the postage-paid envelope provided. Only the latest validly executed proxy that you submit will be counted – any proxy may be revoked at any time prior to its exercise at the Annual Meeting.

About LL Flooring

LL Flooring is one of the country’s leading specialty retailers of hard-surface flooring with more than 430 stores nationwide. The Company seeks to offer the best customer experience online and in stores, with more than 500 varieties of hard and soft surface floors featuring a range of quality styles and on-trend designs. LL Flooring’s online tools also help empower customers to find the right solution for the space they’ve envisioned. LL Flooring’s extensive selection includes waterproof hybrid resilient, waterproof vinyl plank, solid and engineered hardwood, laminate, bamboo, porcelain tile, and cork, with a wide range of flooring enhancements and accessories to complement. LL Flooring stores are staffed with flooring experts who provide advice, Pro partnership services and installation options for all of LL Flooring’s products, the majority of which is in stock and ready for delivery.

Contact:

Bruce Williams – Investor Relations, ICR – ir@llflooring.com – (804) 420-9801

Source: LL Flooring Holdings, Inc.