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Keaton Smith Joins Benjamin Obdyke as a Market Development Manager in the Pacific Northwest

General News

Benjamin Obdyke, a leading supplier of high-performance building envelope products, has hired Keaton Smith as its new Market Development Manager for Oregon and Southwest Washington. In the role, Smith will support architect, builder, and dealer customers with product resources and education, including installation guidance and best practices.

Keaton Smith Headshot_2025

Smith joins the company following nearly eight years as a Sales Specialist at Nova USA Wood Products, a wholesale supplier of exotic hardwoods and thermally modified wood for decking, siding, and flooring.

“Keaton excels at cultivating long-term relationships, working directly with design and construction pros to find the right products for their needs while driving sales for our dealer and distributor customers,” said Benjamin Buslach, District Sales Manager for Benjamin Obdyke. “His experience and industry knowledge will be an important asset as we continue to grow in the Northwest.”

Smith’s time selling premium wood products brought him intimate familiarity with the importance of high-performance envelope materials. “I’ve been a huge believer in Benjamin Obdyke products after seeing firsthand the critical role they play in the wall system,” Smith said. “Along with this reputation for innovation, I’m looking forward to joining a great team and an organization known for cultivating an excellent company culture.”

For more information on Benjamin Obdyke products, visit www.benjaminobdyke.com.

About Benjamin Obdyke

Since 1868, Benjamin Obdyke has been helping architects, builders, and contractors in the United States and Canada Build Better™ by developing and adding new advances to its product line. Benjamin Obdyke develops, sources, markets, and sells proprietary roof and wall products that improve the building envelope and the performance of other building materials for the new construction, repair, and remodel markets. Innovations from Benjamin Obdyke, such as the first roofing ridge vent on a roll, the first wood roofing underlayment, and the first rolled product to provide drainage and air flow in rainscreen wall assemblies, have helped shape today’s building practices. Headquartered in Horsham, Pa., Benjamin Obdyke partners with a network of distributors, dealers, buying groups, and cooperatives to reach building professionals in the United States and Canada. For more information, visit www.benjaminobdyke.com.

Contact:

Katy Tomasulo – Media Contact – ktomasulo@truedigitalcom.com

Source: Benjamin Obdyke Incorporated