Nirvana Group Opens New Ashley Sleep Store in Bogotá, Colombia

On March 15, Nirvana Group celebrated the Grand Opening and Ribbon Cutting of its new 2,000 sq. ft. Ashley Sleep showroom located at Autopista Norte #244-60 Costado Oriental, Bogotá, Colombia. Special guests and local celebrity Gabriela Guzmán joined Nirvana Group leadership and employees at the event. 

Nirvana Group owns two additional stores in the surrounding region. This is their third store to open in Colombia and the first standalone Ashley Sleep Store in the country. The Bogotá store will employ approximately seven people. Ashley Furniture HomeStore, one of the world’s best-selling home furnishing brands, has more than 1,100 locations worldwide. 

“In a country where mattress purchases are often driven by low-cost options, Ashley Sleep is here to redefine the market by offering high-value sleep solutions,” stated Pablo Sardi, CEO of Nirvana Group. “In other words, it’s the best place to rest for your money. There’s simply no better choice for restorative sleep — with the latest technology designed to help you feel more awake, focused, and happy. It’s about sleeping well at the right price.”

The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

Ashley Sleep Store hours are Monday through Sunday, from 10:00 a.m. – 7:00 p.m.

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About Nirvana Group

Nirvana Group, led by Pablo Sardi, has over 20 years of experience successfully operating furniture brands in Latin America. They have successfully introduced Ashley Furniture HomeStore to the Colombian market, earning the Best International Ashley HomeStore award in Las Vegas in January 2024.

About Ashley

Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the #1 furniture and mattress store in North America and one of the world’s best-selling home furnishing brands with more than 1,125 locations in 67 countries. Start designing your dream home today. Visit Ashley online at www.ashley.com and connect on social media through Instagram, Facebook, YouTube, and TikTok, or see our design-focused boards on Pinterest.

Source: Ashley Furniture Industries, LLC