Bliffert Lumber Promotes Lauren Parsons to Director of Sales

Bliffert Lumber is proud to announce the promotion of Lauren Parsons to Director of Sales, effective March 30, 2025. Lauren joined Bliffert Lumber on May 9, 2022, as a Sales Manager. Since then, she has played a key role in shaping and executing the company’s sales strategy. Her leadership, insight, and innovative thinking have been instrumental in exceeding sales targets and expanding market share throughout Wisconsin.

“Lauren has shown tremendous drive and leadership since the day she joined our team,” said Eli Bliffert, CEO of Bliffert Lumber. “Her ability to build strong relationships and bring creative strategies to the table has made a real difference for our business. We’re excited to see what she accomplishes in this next chapter.”

Throughout her tenure, Lauren has helped expand the customer base, strengthen long-term partnerships, and identify new opportunities in the building materials industry. Her results-driven approach and strategic mindset continue to move Bliffert Lumber forward in a competitive market.

About Bliffert Lumber and Hardware

For more than 120 years, Bliffert Lumber has been a trusted resource for Wisconsin’s contractors and homeowners. Incorporated in 1904, our family-owned company has proudly supplied high-quality lumber and building materials to help shape local communities—from hospitals and stadiums to new homes and remodels. Now in our sixth generation of family ownership, we remain committed to delivering personalized service at all 14 locations, continuing a proud legacy of dedication, reliability, and community support.

Contact:

Lisa Bliffert – Marketing Director – (414) 264-5700 –lisa@bliffertlumber.com

Source: Bliffert Lumber & Fuel Co.