Ace Hardware Steps Up to the Plate As MLB’s Exclusive Hardware & Home Improvement Partner

New Three-Year Partnership Aligns America’s National Pastime with the Iconic American Hardware Brand

Major League Baseball and Ace Hardware announced a multi-year partnership that names Ace Hardware the Official Hardware and Home Improvement Retail Partner of MLB.

“We’re excited to partner with Ace Hardware, another iconic American brand whose impact has been felt by consumers around the country,” said Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships. “Ace’s commitment to convenience, quality and service within their local communities aligns perfectly with the values of our league and the passion of our fans.”

“Ace and baseball have always been about more than just hardware or home runs,” said Kim Lefko, Chief Marketing Officer at Ace Hardware. “For over a century, both Major League Baseball and Ace Hardware have been rooted in tradition, signaling the start of spring, bringing people together, and celebrating the spirit of community and family. That’s what makes this partnership with Major League Baseball such a natural fit.”

As part of the partnership, Ace Hardware will have a strong presence across MLB’s media platforms through virtual signage and branded content during nationally televised and streamed games. MLB will further amplify the partnership across their digital and social media channels. Ace will also use the partnership to spotlight leading brands available at its stores showcasing a full lineup of products to help fans enhance their homes, yards, and game-day experiences.

Additionally, MLB and Ace Hardware are teaming up to launch Yard Superstars presented by YardRx, a dynamic brand engagement platform that celebrates baseball’s most electrifying defensive plays—from outfield assists to sliding stops and home run robberies. Presented by YardRx, Ace Hardware’s innovative new subscription service for prescriptive yard care, the platform draws a playful connection between elite yard work on the field and expert yard care at home. This signature program will engage fans across MLB’s expansive media ecosystem—including MLB.com, MLB Network, and social and digital platforms—bringing the game’s most spectacular defensive moments to viewers all season long.

For more information and ongoing updates on Ace Hardware and its involvement with Major League Baseball, visit www.acehardware.com.

About Ace Hardware

Ace Hardware is the largest retailer-owned hardware cooperative in the world with over 5,800 locally owned and operated hardware stores in approximately 60 countries.  Headquartered in Oak Brook, Ill., Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and have distribution capabilities in Ningbo, China; and Cuautitlán Izcalli, Mexico. Since 1924, Ace has become a part of local communities around the world and known as the place with the helpful hardware folks. For more information, visit acehardware.com or newsroom.acehardware.com. In 2023, Ace ranked “Highest in Customer Satisfaction with Home Improvement Retail Stores” according to J.D. Power, sixteen out of the last seventeen years.

Contact:

William Guzik – Executive Vice President, Chief Financial Officer & Chief Risk Officer – guzik@acehardware.com

Source: Ace Hardware Corporation