Canadian Tire Corporation Introduces Triangle Select

Canadian Tire Corporation, Limited (“CTC”) (TSX: CTC) (TSX: CTC.A) today announced the official launch of Triangle Select, its new annual fee-based subscription program that delivers an enhanced value proposition to customers.

As an enrichment to the existing Triangle Rewards program, Triangle Select members can earn CT Money even faster on all eligible purchases in-store at Canadian Tire, Mark’s, Sport Chek, Sport Experts, Party City, L’Équipeur and more, thanks to stackable, bonus rewards. At a cost of $89+ tax a year, the program quickly pays for itself through rich rewards, a welcome gift and more.

“In a year where customers are spending more purposefully, the Triangle Select program offers Canadians a new way to stretch their dollars and earn even more rewards on their everyday purchases. It’s another way we’re delivering on our Brand Purpose: We Are Here to Make Life in Canada Better,” said Jason Blanchette, Senior Vice President, Loyalty and Customer Insights, Canadian Tire Corporation. “In our beta test of Triangle Select, the average member’s annual incremental earnings through select-specific bonuses were more than three times the subscription fee – demonstrating the incredible value this program will bring to our customers this year and beyond.”

Triangle Select members enjoy several benefits including:

• 10x Everyday in-store bonus on most in-store purchases at CTC’s group of companies
• 20x CT Money on in-store purchases of select brands such as Helly Hansen, FWD, Denver Hayes, Mastercraft, CANVAS and more
• 20x Bonus CT Money at the end of subscription year on largest eligible in-store purchase
• Welcome gift valued at $50
• Online shopping perks
  • Shipping fees reimbursed in CT Money (before taxes) on the first five Canadian Tire ship-to-home purchases (up to $12 in shipping fees per order)
  • Shipping fee waived on all online purchases over $50 (before taxes) from Sport Chek, Mark’s and L’Équipeur (up to $20 in shipping fees per order)

Plus, for a limited time, members will receive a special offer from Crave for a six-month Crave subscription upon sign-up. Conditions apply.

The launch of Triangle Select is another way the Company is increasing customer engagement with its Triangle Rewards program, making earning and redeeming rewards easier than ever. Customer engagement is a key underpinning for growth under the Company’s Better Connected Strategy, along with an innovative Owned Brands product portfolio and an improved omnichannel customer experience.

Millions of Canadians visit the Company’s website and its 1,700 retail locations every year, with a Canadian Tire store located within fifteen minutes of 90% of Canadians. The Triangle Rewards program had 11.3 million members at the end of 2022.

To learn more and sign up, visit TriangleSelect.com.

About Canadian Tire Corporation

Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) or “CTC”, is a group of companies that includes a Retail segment, a Financial Services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark’s, a leading source for casual and industrial wear; Pro Hockey Life, a hockey specialty store catering to elite players; and SportChek, Hockey Experts, Sports Experts and Atmosphere, which offer the best active wear brands. The more than 1,700 retail and gasoline outlets are supported and strengthened by CTC’s Financial Services division and the tens of thousands of people employed across Canada and around the world by CTC and its local dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway. For more information, visit Corp.CanadianTire.ca.

Source: Canadian Tire Corporation Limited