Mike Mooney Joins AHC Hardwood Group as Director of National Sales

Mooney to Focus on Value-Added Products for Secondary Manufacturing

AHC Hardwood Group announced that Mike Mooney has joined the company as Director of National Sales. Mooney will oversee sales operations for the Midwest, Southwest and Western United States. With more than 25 years of experience in the building products industry, Mooney is an expert in market entry, new product introduction and brand development.

Atlanta Hardwood and its affiliated locations operating as AHC Hardwood Group, made a tactical move over the course of the past five years to increase capacity by 300% to meet the growing demand for value-added secondary manufacturing. Mooney is charged with expanding the distribution footprint for AHC Hardwood Group as part of the increased focus on the production and sale of these products.

Previously, sales in the United States were heavily focused throughout the Southeast and along the East Coast.  With Mooney’s leadership, AHC Hardwood Group will be increasing market presence in areas where there has formerly been limited exposure.  Having successfully driven growth and innovation in past roles, Mooney’s strategic vision and expertise in developing markets for value-added products aligns seamlessly with AHC Hardwood Group’s mission and values.

In recent years, AHC Hardwood Group changed business models from a lumber yard-focused product group to the manufacture of customized and specialty products.  As the largest manufacturer and distributor of cypress siding in the United States, the company has expanded its offering of specialty products to include thermally modified exterior siding and decking, cabinet and furniture components, shiplap and nickel-gap siding, window and door parts, solid-plank flooring, and more than 1,000 moulding profiles. Mooney will be leveraging his industry knowledge and customer relationships to deliver a new message for the group that pivots from lumber yard sales and focuses on value-added products.

Atlanta Hardwood, along with AHC Hardwood Group, has grown significantly over the course of 72 years, transforming from a single drying yard to a world-class manufacturer. According to AHC Hardwood Group president, Hal Mitchell, “The ability to adapt and innovate has been key to our success, and with Mike’s leadership, we are confident in our continued growth and market expansion.”

As AHC continues to evolve within a dynamic industry, Mooney’s focus will be on expanding the market for value-added products, which are produced in state-of-the-art manufacturing facilities in Clarksville, Tennessee, and Cleveland, Georgia.  These facilities are renowned for their advanced technology and commitment to quality, providing exceptional and customized products to customers. The Clarksville facility has produced 72 jobs for local residents, while the Cleveland facility provides jobs for 66 residents of White County, Georgia.

About Atlanta Hardwood Corporation

Atlanta Hardwood Corporation has been producing premium Appalachian hardwoods since 1952.  Over the past two decades, the company has diversified from kiln drying yards to value-added manufacturing, offering a diverse mix of hardwood lumber and finished products, including more than 1000 moulding profiles, VikingWood® thermally modified hardwoods, and imported Lunawood siding and decking. For more information about AHC Hardwood Group, visit hardwoodweb.com.

Source: Atlanta Hardwood Corporation