Hooker Furnishings Inks Global Licensing Deal with Margaritaville

Partnership Includes Indoor & Outdoor Home Furnishings for the Residential, Hospitality, & Commercial Markets

Hooker Furnishings has entered into a licensing agreement with Margaritaville, the iconic global lifestyle brand, to launch an extensive line of home furnishings that spans various price points and categories. The partnership will include a range of indoor and outdoor furnishings including case goods, upholstery, lighting, and accessories for the residential, contract, and hospitality markets. The agreement includes the flagship Margaritaville brand, as well as Latitude by Margaritaville and Island Reserve by Margaritaville, creating tiered product differentiation that aligns well with Hooker Furnishings’ versatile brand portfolio.

Margaritaville is renowned for its multi-faceted brand presence, with consumer touchpoints across hospitality, food and beverage, real estate, gaming, and retail. With 75% of Americans familiar with the brand and its strong international recognition, the partnership represents a tremendous opportunity for Hooker Furnishings to expand Margaritaville’s casual, yet premium, lifestyle in the home furnishings market.

“This partnership is a game changer for us,” said Jeremy Hoff, CEO of Hooker Furnishings. “Margaritaville’s global appeal, particularly with a younger demographic, positions us to reach new customers with a premium lifestyle brand that complements where we are heading as an enterprise.”

”We’re thrilled to partner with Hooker Furnishings to bring our brand’s lifestyle into homes and our hospitality spaces across the globe,” said John Cohlan, CEO of Margaritaville. “The company’s versatile brand portfolio and keen eye for design, quality, and product innovation aligns perfectly with our vision, and together, we’ll offer our guests and consumers unique, beautifully made products that capture the true spirit of Margaritaville.”

The planned launch of the complete indoor/outdoor whole home collection will be in October 2025 at Hooker Furnishings’ Showplace showroom in High Point, NC. Additionally, plans to explore hospitality and commercial opportunities, providing furnishing options for Margaritaville’s branded real estate properties and communities are underway.

About Hooker Furnishings Corporation

Hooker Furnishings Corporation, in its 99th year of business, is a designer, marketer and importer of casegoods (wooden and metal furniture), leather furniture, fabric-upholstered furniture, lighting, accessories, and home décor for the residential, hospitality and contract markets. The Company also domestically manufactures premium residential custom leather and custom fabric-upholstered furniture and outdoor furniture. Major casegoods product categories include home entertainment, home office, accent, dining, and bedroom furniture in the upper-medium price points sold under the Hooker Furniture brand. Hooker’s residential upholstered seating product lines include Bradington-Young, a specialist in upscale motion and stationary leather furniture, HF Custom (formerly Sam Moore), a specialist in fashion forward custom upholstery offering a selection of chairs, sofas, sectionals, recliners and a variety of accent upholstery pieces, Hooker Upholstery, imported upholstered furniture targeted at the upper-medium price-range and Shenandoah Furniture, an upscale upholstered furniture company specializing in private label sectionals, modulars, sofas, chairs, ottomans, benches, beds and dining chairs in the upper-medium price points for lifestyle specialty retailers. The H Contract product line supplies upholstered seating and casegoods to upscale senior living facilities. The Home Meridian division addresses more moderate price points and channels of distribution not currently served by other Hooker Furnishings divisions or brands. Home Meridian’s brands include Pulaski Furniture, casegoods covering the complete design spectrum in a wide range of bedroom, dining room, accent and display cabinets at medium price points, Pulaski Upholstery, stationary and motion upholstery collections available in fabric and leather covering the complete design spectrum at medium price points, Samuel Lawrence Furniture, value-conscious offerings in bedroom, dining room, home office and youth furnishings, Prime Resources International, value-conscious imported leather upholstered furniture, and Samuel Lawrence Hospitality, a designer and supplier of hotel furnishings. The Sunset West division is a designer and manufacturer of comfortable, stylish and high-quality outdoor furniture. Hooker Furnishings Corporation’s corporate offices and upholstery manufacturing facilities are located in Virginia, North Carolina and California, with showrooms in High Point, N.C., Las Vegas, N.V., Atlanta, G.A. and Ho Chi Minh City, Vietnam. The company operates distribution centers in Virginia, Georgia, and Vietnam. Please visit our websites hookerfurnishings.com, hookerfurniture.com, bradington-young.com, hfcustomfurniture.com, hcontractfurniture.com, homemeridian.com, pulaskifurniture.com, slh-co.com, and sunsetwestusa.com.

Contact:

Paul A. Huckfeldt – Senior Vice President & Chief Financial Officer – (276) 666-3949

Source: Hooker Furnishings Corporation