Skiler Lehman Returns to Do it Best as Director of Ecommerce

Do it Best is proud to announce Skiler Lehman as the company’s new Director of Ecommerce. Lehman brings a wealth of experience in digital product management and customer-focused solutions to this leadership role.

Lehman re-joins Do it Best after a distinguished tenure at another national consumer goods manufacturer and retailer, where he served as Digital Product Manager. In this role, he successfully led a software development team, managed strategic roadmaps, and championed data-driven decision-making to enhance online user experiences. His leadership included the adoption of agile methodologies and the implementation of A/B testing, driving measurable improvements across digital platforms.

Lehman previously spent six years at Do it Best in various roles, including Product/Project Manager for the Online Member Catalog. Lehman holds a strong track record of building customer-centric solutions and fostering cross-functional collaboration.

“Skiler’s proven expertise in digital product strategy and his deep understanding of our business make him the ideal leader to drive our ecommerce initiatives forward,” said Vice President of Marketing & Ecommerce Allison Flatjord. “As the industry continues to evolve, his leadership will be instrumental in delivering innovative solutions that empower our members and enhance their competitive edge.”

Lehman’s appointment reflects Do it Best’s ongoing commitment to investing in top talent and leveraging technology to provide best-in-class service to its members. In his new role, he will oversee the development and execution of ecommerce strategies, focusing on improving operational efficiencies, expanding digital capabilities, and delivering exceptional value to member stores.

“I’m thrilled to return to Do it Best and contribute to its mission of supporting independent retailers,” said Lehman. “Ecommerce is a powerful driver of growth, and I look forward to working with the team to deliver innovative solutions that enable our members’ success.”

About Do it Best

Based in Fort Wayne, IN, Do it Best is the only US-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. With annual sales of nearly $5 billion, Do it Best serves thousands of member-owned locations across the United States and in more than 50 other countries. To learn more, visit doitbestonline.com and follow us on Facebook, Instagram, LinkedIn, and X.

Contact:

Taylor Feighner – The Ferguson Agency – taylor@fai2.com – (260) 428-1174

Source: Do It Best Corp.