Industry Expert Roland Auer Joins the EGGER Group

The long-standing manager of Schattdecor becomes Chief Marketing Officer (CMO) of the EGGER Group

The EGGER Group is delighted to announce that Roland Auer will join the global Sales and Marketing team. Auer worked for the surface specialist and long-standing partner company Schattdecor for over 30 years, most recently as CEO. Within EGGER, he will contribute his extensive industry knowledge and expertise as Chief Marketing Officer (CMO) starting on 1 May 2025.

Roland Auer’s decades in key positions at Schattdecor have earned him a reputation as an experienced manager and recognised expert in the industry. He showed particular skill in developing and maintaining international customer relationships, partnerships and teams. As CMO at EGGER, he will take on a leading Group role in marketing and product management and report directly to Michael Egger Jr., Chief Sales Officer EGGER Group. His focus will be on aligning the global marketing organisation with future customer requirements and needs.

“We are truly delighted to welcome Roland Auer to our team,” said Michael Egger Jr., Chief Sales Officer EGGER Group. “His expertise and fresh perspective will help us further optimise our marketing and product strategies and strengthen our customer relationships.”

Roland Auer is greatly looking forward to the new challenge and emphasises the similarities: “After 30 fulfilling years in the Schattdecor Group, it is now time to head for new horizons. Our industry has become my home over the years. This has also led to the close contact and appreciation for EGGER: the company itself, the Egger family and the people who stand for this community every day through leadership and value creation.”

About The EGGER Group

The family company, founded in 1961, is a leading international manufacturer of wood-based materials with more than 11,000 employees and 22 production locations worldwide. EGGER is a full-range supplier for furniture and interior design, for wood construction and for wood-based flooring, making it a reliable partner for the furniture industry, wood and flooring retailers and DIY stores. In the 2023/2024 financial year, the EGGER Group generated a turnover of EUR 4.13 billion.

Being a sustainable business is at the centre of EGGER’s activities: The family business takes its responsibility for climate protection seriously and is committed to the ambitious Net Zero target by 2050. 65% of the wood used in EGGER wood-based materials already comes from recycling or sawmill by-products. At the end of their long service life, EGGER products are in turn largely recyclable and can be reintroduced into the cycle. EGGER is constantly working towards its goal of “creating more from the valuable resource wood” and thus enabling sustainable living and working.

Source: The Egger Group